Foundations Dyslexia & Learning Centers contracted Crafted Communications as a start-up company planning to open three pilot locations offering dyslexia diagnosis, treatment and tutoring services. The company needed a visual identity, website, marketing materials, messaging, and public relations launch to establish its corporate brand and raise awareness for its three locations. Crafted developed a brand strategy and direction for the logo and corporate identity, company website, brochure, as well as tailored press releases and media relations for each location’s market. We collaborated with Foundations’ founders to develop materials that communicate the company’s unique, full-service treatment solutions as well as capture the company’s proactive, positive approach to servicing its clients.